Welcome to the site
Updated
This is space to share career details, projects, and other ideas. Having been fortunate to spend time in New Zealand, the United Kingdom, Australia, Singapore; and now based in Hong Kong with my family — I enjoy meeting with past alumni, colleagues, and clients as they travel through Asia.
Classically trained in finance and marketing. Professional journey began in front-line sales; the common theme through my career is customer-led transformation. What better focus to unify a business? I believe a brand is about more than expression — it's action. Internally that’s galvanising culture to give people clarity and space to do their best work seeing as they’re giving up the best hours of their day for it. Externally a monetised customer franchise that systematically increases its audience, wins hearts over minds, and gets customers to move the direction we want.
Professional focus
Currently non-executive advisor to the New Zealand Government international trade initiative, member of the Executive Council for Leading Change, and Managing Director at marketing and communications firm Publicis Groupe.
Former: Managing Director at WPP and Dentsu. Chief Marketing Officer at Saasu software, acquired by ERLY Group. Member of Management Team at Acclipse technology, acquired by Wolters Kluwer. Owner of Caught! photography, merged with SnapStar.
Recent updates
Here are projects in chronological order:
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2018
appliedcreativity.com — In a world of hyper-connectivity siloed intelligence is not interesting or competitive. You see this in any real-life room or online forum full of smart people. The creative among them stands out by connecting opportunities others haven't seen. This applied creativity is more powerful than intelligence alone because the enduring outcome is a better result. -
2019
marketingquotient.com — Fortunate to be able to launch the Marketing Quotient performance operating system with inputs from the Australia Association of National Advertisers (AANA) in 2019. This is a pragmatic model for innovation and building strong brand franchises which starts internally with structure and priorities before expanding out to marketing frontiers. -
2020
wiredfire.com — It has been clear for a decade that as personal and professional utility from digital channels increases so too does their meaning in our lives. But knowing things are changing is only half the equation, it is important to diagnose why. -
2024
fudcap.com — Forgetting is as much a part of the human condition as remembering and the more we learn the more we have to let go. I started collecting ideas and excerpts which have stuck with me here before I lose them too. Closest thing to a "blog".
Feel free to explore the sidebar and if you think I can be help in your business journey we can talk more.