I've held General Management and Strategy roles for global agency networks since 2014. Prior to 2014 I enjoyed an entrepreneurial journey with three successful startups .
In 2019 I developed the Marketing Quotient operating model with inputs from the Australian Association of National Advertisers. Five years later it has been updated at appliedcreativity.com
Experimenting with technology, analogue photography, and enjoying competitive cycling outside of corporate life.
Applied Creativity (2024)
Revisiting the Marketing Quotient framework on its 5th anniversary. Respond to a world where modern life fractures thought, digital culture shards identity, and branded messaging nears saturation by aligning initiatives to shareholder, stakeholder, and audience requirements.
Wiredfire (2020)
Nothing spreads faster than a culturally relevant idea. A view on the shifting dynamics between brands and their audiences.
Applied Creativity blog
Disruption happens to you or because of you. Infrequent articles on entrepreneurship, innovation, and marketing.
Photography
A passion for analogue film photography and aerial vistas. Documenting key moments when I remember.
Marketing Quotient operating model (2019)
A systemic approach to marketing management. It starts internally with structure and processes then expands externally to digital platforms and connected communities; enabling an organisation to prioritise strategic initiatives, communicate plans, and create competitive advantage with programs that empower and engage employees, partners, and customers.
Value creation
Prioritise go-to-market, product development, and scaling opportunities.
Value extraction
Deliver incremental gains through capability in people and systems.
Value protection
Reach the right audience; increase lifetime engagement.
Acclipse (2012)
Workflow software for the Financial Services industry. Acquired by Wolters Kluwer.
Professional focus
Jan 2024 – today
Advisory Council Member at Tigerhall
The Executive Council for Leading Change (ECLC) is a global organisation that brings executives together to redefine the landscape of organisational change and transformation. Established by Tigerhall, the education innovation company.
Oct 2023 – today
Non-Executive Advisor to New Zealand Government Trade Initiative
New Zealand Trade and Enterprise is the New Zealand government's international business development initiative. It supports exporters in order to build a productive economy.
Jan 2023 – today
Managing Director and Chief Customer Officer at VML
Responsible for Marketing, Sales, and Customer Experience in Asia Pacific. VMLY&R merged with Wunderman Thompson, rebranded as VML on 1 January 2024. A $4B marketing services business comprising 30,000 employees in 60 countries.